Pierce Alexander

As a quiet observer and listener, Pierce Alexander enters spaces with curiosity and leaves with an array of stories—many of which find their way into his music. His new album, I Don’t Know How to Behave Online, feels like wandering through a half-lit park at dusk: wistful, tender, and quietly unsettled. The record unravels themes of projected realities, fleeting connections, and the strange comfort of feeling lost in familiar places. True to its title, the songs often brush against the online world—not as critique, but as a lens for examining the versions of ourselves we choose to display and the ones we keep hidden.

Pierce Alexander spent his formative years wandering the cobblestone streets and coastal corners of Charleston, South Carolina. After the end of a brief long-distance relationship, he moved to Nashville, where he recorded his debut project, The Grand Scheme EP. The EP’s organic reception led to performances across the Carolinas, including a memorable show at Harold’s Cabin, Bill Murray’s Charleston restaurant.

With his debut full-length album, The Minutehand (2022), Alexander set out to create a more cohesive body of work from the ground up. Unable to perform live during the Covid shutdowns, he began writing each track with just acoustic guitar and voice. “The Minutehand is reflective of the ebb and flow of certainty I felt during that time,” he says. “It focuses more on the uncertainty of adult life, relationships, and the weight of major decisions.” After writing more than fifty songs across two years, he narrowed them down to ten that formed the album’s narrative core.

Following his move to Nashville in 2023, Alexander released a steady stream of singles leading up to his new record. The first, “Stain,” was originally a candidate for The Minutehand but was set aside until the right arrangement emerged. With the help of collaborator Corey Campbell, the song was reshaped into a textured blend of organic and electronic elements—hinting at the sonic palette that would come to define the new album.

On I Don’t Know How to Behave Online, Alexander and Campbell crafted seven ornate, modern-leaning tracks that balance warmth and intimacy with atmospheric detail. Songs like “Dispel” trace the emotional fog of grieving the past version of someone you once knew, while tracks like “Nothing Personal” push into more urgent, rhythm-driven territory. Together, the album’s stories form a portrait of quiet contradictions—capturing the subtle distance between how things look and how they really feel.

“Gorgeous string accompaniments first join the mix, followed by understated percussion and gentle swells of synths, carrying the track into a reflective reverie.”

Under the Radar Magazine

“The string-laden majesty during the ‘won’t you make it up to me?’ chorus endears, meshing chamber-pop sensibilities with a folk-laden intimacy.”

Obscure Sound

“Evokes soft mood lighting, good company and the all important centerpiece of a chorus equating a heart that has no option but to swoon.”

MP3Hugger

“With his breezy voice riding a bed of folk-pop-inspired production throughout, this new one will wash over you and leave you feeling calmed and rejuvenated.”

Mystic Sons

“He wraps us up in melodic silk, which hardens throughout the duration of the song until we’re comfortably confined in an intangible cocoon-like environment, on the brink of metamorphosis.”

Woodchuck

"Alexander weaves gentle vocals against a backdrop of carefully crafted sounds, resulting in an atmosphere that is both muted and moving.”

Extra Chill